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WalkWalletApp explainer video
A 32-second explainer for a steps-to-rewards fitness app — Walk. Earn. Reward yourself.
- 32 seconds
- 1080p · 60 FPS
- App explainer video
- Motion graphics by GREMO
The product
WalkWallet is a fitness app that turns your daily steps into coins. Coins level up as you walk more and can be redeemed for real rewards.
The goal
Explain a simple loop — walk, earn, redeem — in half a minute, and make levels and rewards feel exciting enough to download the app.
How we told the story
- Hook: a live step counter climbs from 2,519 to 5,000 as a walker crosses the screen.
- The question: “You walk every day. But what if your steps… got you rewarded?” — coins drop in on the beat.
- Product: the WalkWallet logo and app screen — “Turn steps into rewards.”
- How it works: three cards — Walk, Earn coins, Get rewarded.
- Levels: a glowing progress bar runs from Level 1 to Level 5 — “Walk more. Level up. Earn more.” — as the daily coin limit grows.
- More ways to earn: Challenges, Watch & Earn and Refer friends.
- Rewards: coins plus cash, then “Pick your reward” — headphones, sneakers, a smartwatch.
- End card: “Walk. Earn. Reward yourself.” and a Download Now button.
What went into it
App UI animation, icon & coin animation, kinetic typography, voiceover, music. Designed and animated by GREMO, delivered as a 1080p MP4.
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