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KhuratFood brand film
A 32-second concept commercial for Khurat Khichiya Papad — a traditional snack made to feel premium and modern, with nothing but the real product and motion graphics.
- 32 seconds
- 1080p · 60 FPS
- Food brand film (concept)
- Motion graphics by GREMO
This is a concept film created by GREMO to show how we would launch this product. It was not commissioned by the brand.
The product
Khurat makes ready-to-roast Indian snacks. Its hero product is Khichiya Papad — a flat, thin papad made from real grains, from rice to jowar.
The goal
Turn an everyday snack into a premium food commercial — appetising, modern and fast — without a camera crew: only the real packaging, the papad itself and motion graphics.
How we told the story
- Hook: a macro close-up of the papad and the question “What if your favourite papad could be ready in minutes?”
- No waiting: a clock and calendar spin through days of drying — “No waiting.”
- Easy: “No complicated preparation.” — just roast it.
- The moment: “And hear that…” — the papad shatters into “CRUNCH” on the beat.
- Product: the Khurat logo and the real pack — “Flat. Thin. Khichiya Papad.”
- Benefits: “Real ingredients. 100% natural. No preservatives.”
- Range: from rice to jowar — the grains behind the range.
- End card: “Traditional taste. Made for today. Good food. Made simple.” — Khurat: Real food. Honest wellness.
What went into it
Product packshot animation, particle effects, kinetic typography, music & sound design. Designed and animated by GREMO, delivered as a 1080p MP4.
More work
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